Eng / Identity for Bohemia brand woman store
The brand name is associated with "expensive life" and "luxury", the bohemian style differs from other styles in that it emphasizes individuality, freedom and ease without striving to follow the latest fashion trends. It is based on classics, expensive fabrics and restrained colors, hence the metaphor - "quiet luxury". The brand's audience is girls, women who appreciate timeless classics that radiate elegance and class. The word "bohemia" comes from the French word "bohème". The font logo is made in an accidental font, thereby emphasizing the desire to express one's individuality and rejection of the strict rules of society in choosing one's style, and the serifs "soften" and "add femininity" to the font solution.
Designer: Koroleva Ksenia
Telegram: @korlkseni
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