Ksenia Koroleva's profile

BOHEMIA / IDENTITY FOR WOMAN BRAND STORE


Eng / Identity for Bohemia brand woman store

The brand name is associated with "expensive life" and "luxury", the bohemian style differs from other styles in that it emphasizes individuality, freedom and ease without striving to follow the latest fashion trends. It is based on classics, expensive fabrics and restrained colors, hence the metaphor - "quiet luxury". The brand's audience is girls, women who appreciate timeless classics that radiate elegance and class. The word "bohemia" comes from the French word "bohème". The font logo is made in an accidental font, thereby emphasizing the desire to express one's individuality and rejection of the strict rules of society in choosing one's style, and the serifs "soften" and "add femininity" to the font solution.

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Designer: Koroleva Ksenia
Telegram: @korlkseni
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BOHEMIA / IDENTITY FOR WOMAN BRAND STORE
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BOHEMIA / IDENTITY FOR WOMAN BRAND STORE

The identity for the women's clothing brand is Bohemia. The brand name is associated with "expensive life" and "luxury", the bohemian style diffe Read More

Published: